Link building is a part of Search Engine Optimization (SEO). Backlinks are good indicators that your website is accessible and that it offers quality content to visitors. On the other hand, internal links act as primary platforms for visitors to identify new and relevant content. However, they are not as easy as they seem. To have appropriate backlinks and internal links, you must use the right anchor text.
What is anchor text?
Anchor text is the visible words, punctuations, numbers, and symbols of a link that visitors can click to link to the webpage. Whether it’s an internal link or backlink, all of them have an anchor text. Once a visitor clicks on the link, he or she will have access to the webpage that it will display.
How does anchor text affect SEO?
The primary purpose of anchor text is to allow visitors to understand more information about a website link without visiting it. That means that when visiting an anchor text, you will be able to know more information before linking to the web page. In a broad stretch, the anchor text will determine whether the visitor should click the link or not.
Search Engines such as Google and Bing always focus on the anchor text as the first determiner for their search ranking algorithm. Search Engines usually look at the anchor text to determine the kind of keywords that frequently appear when linking to a specific page. If a page is full of backlinks featuring a particular keyword in the anchor text, that page will be ranked higher because of the keyword. Just imagine someone saying ~this website has quality content. Check it out!” Getting good recommendations for your website is an added advantage to sour to higher ranks.
Apply relevant anchor text
It is essential to use proper anchor text when creating links. The anchor text should give brief information of what the page entails so that visitors can choose to visit the page or not. The use of irrelevant anchor text, hoping that it will increase the ranking is likely to do more harm than good to the content. It will promote a poor user experience with no value in return.
Do not overuse exact match or partial match anchor text
With Googles Penguin 4.0 algorithm update in place, it is vital to apply precise match and partial match keyword anchor text sparingly to avoid attracting penalties that come with search rankings. Google algorithm targets the overuse of keywords in anchor texts. If the backlink portfolio primary is an ideal match and partial match keyword anchor text. Google may presume that you intend to manipulate your websites search rankings. So the site can attract penalties of lower ranks.
Update anchor text to increase relevancy
Most web pages are dynamic and regularly vary depending on new content. Therefore when a web page changes, it is necessary to update any anchor texts that point to the links provided.
Creating links with SEO friendly content is one of the strategies of achieving high search rankings. It is also vital to produce high-quality content on the website for best results. If you would like to buy guest posts in UK based sites, you can check out DFY Links – Backlinks UK
Dinesh Kumar VM
Latest posts by Dinesh Kumar VM (see all)
- 6 Benefits of Morning Exercise - May 7, 2021
- Anchor text optimization in link building - September 3, 2019