Digital Marketing | The Widest Web

5 Changes You Can Make To Improve Your Fashion Website’s Conversion Rate

4Jul

By Manuela WillboldNo Comments

Business, Digital Marketing, Lifestyle, Technology, UK Web

5 Changes You Can Make To Improve Your Fashion Website’s Conversion Rate

The world of eCommerce is exceptionally competitive, so you need to make sure that when users find your website, they stay and make a purchase because they’ve had a fantastic experience. If your website isn’t easy for them to use, they will simply move on to one of your competitors. So, spend some time investing in your website's conversion rate and your business will certainly benefit. 1. Provide Free Shipping One of the first things you can do to improve your website's conversion rate is to offer incentives to get new customers such as free shipping, which is clearly displayed with a banner on each page of your website. It is unlikely that offering free shipping all the time with every purchase is going to be cost-effective for your business but offering free shipping over a cer...

5Sep

By Manuela WillboldNo Comments

Business, Digital Marketing

6 Branding Mistakes to Avoid in 2022

When you start a business, it can be difficult to break through barriers and disrupt the natural order of business in such saturated markets. This is why your brand is so important as this is what is going to help you differentiate from your competitors. There are many businesses that fail due to their branding, and it is pretty worrying how many businesses make these mistakes. This is not such an issue if you have a low number of customers, but if you are looking to rebrand because you have done it wrong then do it now before your business starts to grow. In this article, we will go through some of the most common branding mistakes to avoid in 2022 and branding tips to focus on instead. 1. Not living up to your brand promises Starting a brand is a complicated process and...

29Jul

By Manuela WillboldNo Comments

Business, Digital Marketing, SEO

4 Advantages of Social Media Marketing

When it comes to businesses and marketing, people assume that social media marketing is the way forward. There are many advantages and disadvantages to social media marketing, however when you do it right, it can transform your business. So, today we will be introducing where social media began and how social media can benefit your business when it’s done correctly! Where Did Social Media Start? Social media first appeared in 1997 with SixDegrees.com, but the first platform to reach a million monthly active users was MySpace in 2002. Of course, it has changed drastically since then. Facebook is one of the oldest and the most popular out there, being founded in 2004 and standing the test of time, as in 2022, there are now 2.9 billion active monthly users! YouTube was founded in 2...

Top 7 Qualitative Research Solutions for Digital Marketers

4Apr

By Manuela WillboldNo Comments

Business, Digital Marketing

Top 7 Qualitative Research Solutions for Digital Marketers

Are you conducting market research? Do you need a qualitative research guide? Would you like to work according to the up-and-coming trends of 2022? If your answer is “YES” to the above questions, then worry not as you have reached the right place. According to conversion rate optimization (CRO) statistics presented on Growcode for the year 2022, the average eCommerce industry conversion rate is 2.04%. These statistics show that any growing industry would prefer new and modern trends for their business to thrive and for higher conversion rates. Therefore, to understand how one can take their business to the next level, you need to conduct research and data analysis. More often than not, marketers tend to use the terms' qualitative' or 'quantitative' as a conjoined way to ...