Anchor text optimization in link building
Link building is a part of Search Engine Optimization (SEO). Backlinks are good indicators that your website is accessible and that it offers quality content to visitors. On the other hand, internal links act as primary platforms for visitors to identify new and relevant content. However, they are not as easy as they seem. To have appropriate backlinks and internal links, you must use the right anchor text.
What is anchor text?
Anchor text is the visible words, punctuations, numbers, and symbols of a link that visitors can click to link to the webpage. Whether it’s an internal link or backlink, all of them have an anchor text. Once a visitor clicks on the link, he or she will have access to the webpage that it will display.
How does anchor text affect SEO?
The primary purpose o...