Video Marketing Essentials for Real Estate Businesses: Everything You Need to Know

As any real estate agent will tell you, the key to success in this business is finding and converting new leads.

When you’re able to lead more people to your website than ever before, you drive up your chances of closing more deals.

It’s no secret that video marketing has become one of the most effective ways for brands to attract new visitors to their websites (and ultimately convert them into customers) in this digital age.

Here’s what you should know about video marketing:

1. Video Increases SEO Rankings


The more videos you make and upload, the more often your company will pop up when potential customers search Google or YouTube for keywords relevant to your industry. In other words, video marketing can help you increase your visibility and drive more traffic to your website.

In fact, SEO experts have found that the number of videos being uploaded online is often a strong predictor of how high a website will rank for certain search terms. The reason? Google loves video, and it’s shown time and time again that websites with videos rank higher than those without them.

2. Video Increases Customer Satisfaction

Even if you already have a solid base of customers, adding more people to the fold never hurts! One of the best ways to get even more people on board is by producing and uploading videos touring around the house you are listing or the lot scenery. When potential customers see a video during the tour with or without a buyer, most prospects feel more comfortable making a purchase.

3. Video Boosts Customer Loyalty & Retention


If a video is well-received by new and existing customers alike, it will likely lead to improved loyalty and retention rates. Making you one of the sought-after real estate brokers selling million-dollar properties. Think about it – when was the last time you bought something from a company that didn’t have any videos on its home page? In many cases, businesses without videos on their landing pages are missing out on opportunities to connect with their audience, improve brand loyalty, and ultimately boost overall sales.

If you want to increase customer satisfaction and retention rates, one of the best ways to do it is by adding a video or two to your website or if you don’t have any, you can post these videos on different social media platforms as it is proven to be one of the most effective ways to market this 2022.

4. Video Increases Conversions & Sales

Of course, if you’re looking for a way to increase sales, video marketing can help with that too! In fact, there’s a good chance that if you add videos to your landing pages, conversions will go up by as much as 80%. Why? Because people typically prefer video content over text or other forms of media when making buying decisions because they want to see how products work in action before committing. Or in real estate, since it can be hard sometimes to visit the house on-site due to restrictions, you can display the listed property through video content.

5. Video Encourages Social Media Engagement


If you want people to share your video content on social media, it needs to be good enough that they can’t resist telling their friends about it! While this might seem like an impossible task when you don’t have any experience with making videos, the truth is that there are plenty of ways you can improve your odds of success by using just a few simple tricks. By applying these tactics in the right way, you’ll be able to encourage visitors to share your videos with their friends and family, leading to more views, more customer engagement, increased sales, and greater overall ROI.

What Do You Need To Create A Successful Real Estate Video?



When it comes to creating a successful real estate video, there are a few key things to keep in mind. To make a video that will really capture attention and help to increase conversions, you’ll need some basic equipment and a plan for what you want to say.

  • A Good Camera

Naturally, the first thing you’ll need is a good camera. If you don’t have one already, we’d recommend investing in a decent model that will allow you to capture high-quality footage. This doesn’t mean you need to break the bank – there are plenty of affordable cameras on the market that will do the job just fine.

  • Professional Lighting & Sound

When shooting a video for your real estate agency, it’s important to keep in mind that most people won’t be watching them on the highest quality devices. In fact, most of your viewers will likely watch everything from their desktop computer monitors to their smartphones when they’re on the go. As a result, the lighting and sound quality of your videos need to be strong no matter where they’re being watched from to win over audiences quickly and easily with minimal effort required. You should also remove background noise from your videos so that they are clearer and easier to understand.

  • A Script & Storyboard

Next, you’ll need a script and storyboard to help you get organized. Unless you’re already a professional videographer, it’s best to keep the production and scripting simple, to begin with. If you want to produce multiple videos in the future, you can always add more advanced features later when your audience is used to seeing videos from your brand.

  • An Outline & Scene List

In addition to a script, you’ll also need an outline and scene list that will help ensure that all of the important parts of your video are covered. In most cases, real estate videos range anywhere from 90 seconds up to one or two minutes in length depending on customer requirements and preferences. However, if you want yours to be successful, we’d recommend staying at or around a minute or two to ensure that it’s engaging, relatable, and easy to follow.

  • Engaging Content

Of course, even with a great script and high-quality equipment, if you want people to watch your video, the content needs to be engaging. This isn’t always easy if you’re not a professional videographer since it requires some creative thinking. However, there are plenty of ways that you can convince people to watch your videos without turning into an overnight master filmmaker in the process by using free video editing tools for example. Be more creative when showing the property to your prospective buyers.

  • Publishing & Tracking Tools

Finally, to make sure that as many people as possible see your video and allow it to do its job converting visitors into new leads for your real estate agency, you’ll need a way to monitor success rates on a regular basis. Fortunately, this is relatively simple with the right tools – just follow these simple steps:

Write compelling descriptions for each video as they appear on various sites around the web. Use descriptions that essentially serve as advertisements for each of your videos and use SEO rank trackers to observe their online performance.

  • Social Media Sharing Buttons

Make sure to include social media sharing buttons on all of your videos and make it as easy as possible for visitors to share them with their friends and family members. As you probably already know, people tend to be more likely to listen to those they trust than some random brand online – so a personal endorsement can go a long way toward promoting your video content!

  • A Powerful Title & Tagline

To get people interested in watching your videos from the start, it’s important that you have a powerful title and tagline. These don’t have to be anything fancy – just try to choose something that will grab the attention of your target audience and make it clear what kind of content they can expect.

  • Call-to-Action Buttons

Finally, to convert visitors into customers, you’ll need to include a call-to-action button on each video. This should be something that’s easy to see when people are watching your videos, but not overbearing or distracting in the process. Since the primary goal of all real estate videos is conversion, this is one of the most important steps you can take toward achieving success!

The Takeaway

Video marketing for real estate is a powerful way to reach potential buyers. It allows them to see and experience the property in a new way, which can lead to more sales. By using video marketing correctly, you can improve your visibility online and help people fall in love with your properties. Have you tried using video marketing for your real estate business? Share your journey with your community.

Manuela Willbold

Manuela Willbold

Online Media & PR Strategist at ClickDo Ltd.
Blogger and Educator by Passion | Contributor to many Business Blogs in the United Kingdom | Fascinated to Write Blogs in News & EducationI have completed a journalism summer course at the London School of Journalism and manage various blogs.
Manuela Willbold
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