You spend countless hours writing and editing your blog posts, and then you spend a lot of time and money on its marketing activities, yet your audience leaves without reading any of them. This leads to very little to no results, which is distressing and demotivation.
If you are concerned about why no one is reading your blogs or why your visitors are not spending sufficient time on your blog page, you may need to rethink your blog writing skills and digital marketing strategy to attract more followers.
It is essential to have a detailed and well-defined digital marketing strategy for your business, which can be obtained from a professional digital marketing and SEO agency with a promising work record and scalable backend. Blog writing is one of the happening digital marketing trends widely and strategically used in digital marketing for businesses and brands.
Below given are some of the noteworthy reasons why your blogs may not be performing well, read along to know more:
1. Blogs Are Not Optimized For Search Engine
Optimized blog content will increase search engine rankings and attract more readers to your blog posts. But optimizing blog posts isn’t an easy task, especially with Google’s constant algorithm updates.
Thankfully, using a tried-and-proven digital marketing strategy and SEO techniques by an experienced digital marketing agency can help you rank higher in SERPs. If you’re new to blogging and don’t have a clear idea of your target audience, hiring an excellent digital marketing agency for your website is highly advisable.
Moreover, you should use meta descriptions and include one to two keyword phrases in your URL. It will provide search engines with more information about the content of your blog post.
2. Blogs Are Not Optimized For Social Sharing
Considering the importance of social media for blogs, you’d definitely want to include it in your digital marketing strategy. Using social media to promote your blog is an excellent way to reach a new audience and increase traffic. Besides providing a great place to promote your blog, social media platforms can help you track its performance.
Platforms like Facebook, Instagram, Tumbler, LinkedIn have endless potential for making your blog successful. You can use different methods to promote your posts on these platforms, including relevant hashtags, posting in industry-specific groups, and promoting your posts using paid marketing.
Reach out to more people using social media platforms for your blogs to build your brand online. Contact a highly experienced digital marketing agency for more details.
3. Blogs Are Not Mobile-Friendly
If your blog design isn’t mobile-friendly, you won’t be able to achieve desired results that you expect from your blogs. Most of your readers are glued to their smartphones and tablets, and if your website or blog page doesn’t look good on their mobile devices, they will skip your page.
Moreover, a slow-loading blog isn’t going to look good to most of your potential visitors and WordPress offers easy solutions to make your blogs look appealing to mobile users, which is a great way to employ your digital marketing strategy for websites and blogs.
Make your website mobile-friendly with the help of a leading digital marketing agency and attract more potential audiences to your blog page.
4. Blogs Are Non-Informative & Boring
Creating informative and helpful content is essential for digital marketing for businesses. If your content is mediocre or dull, people will tune out before finishing the post. So, make sure your posts are interesting and informative. Including high-quality images, informative diagrams, and interactive media can make your blog more attractive and engaging.
Hiring a professional writer or well-versed digital marketing agency for your blog requirements will help you create and deliver high-quality content for your business.
5. Blogs Are Not Consistently Posted
While consistency in blog writing can seem daunting, it’s vital for a successful digital marketing strategy. Having a consistent voice and posting regular content can improve your readership and search engine rankings.
Being consistent with your blog routine will help you get more visits, greater conversions, and higher ROI. Furthermore, a regular update schedule will keep your audience interested and engaged. It’s important to stay updated on the latest trends and topics to attract your audience. Your audience will appreciate your efforts and follow you as a result.
Following a weekly publishing schedule for posting your blogs will help you create a strong and engaging online presence for your business.
While many bloggers focus on their content and writing, it’s also essential to align your digital marketing strategy with social media platforms to connect with your audience. Being regular and creating valuable pieces of writing that make sense and help readers with their problems will make your blogs more admirable and shareable.
Besides gaining readers, you’ll also be able to establish yourself as a brand by using social media. People will judge your blog based on its social media presence and respond accordingly. Making your blogs highly optimized for search engines will also help you reach more potential audiences online.
Being one of the influential digital marketing trends, blog posting is a great way to promote your business online. Reach out to a highly experienced digital marketing agency for your business and seek out their professional guidance for blog posting.
Aaron Hanson works as a Digital Marketer with e-intelligence, a digital marketing company with offices in the UK and India. He works passionately to find innovative solutions for digital marketing pain points and loves to share his expertise with anyone who needs it.