Had the coronavirus impacted your business? Are you looking to come out of lockdown #3 fighting?
We’re here to give you some ideas on fueling your brand’s growth using something you may not have thought about before; custom stickers.
What’s so special about stickers?
Custom printed stickers are a great compliment to your other marketing because of 2 reasons:
- Stickers don’t cost much, making them accessible and helping you to get a large ROI.
- Giving branded stickers to customers isn’t perceived to be advertising. In the right situation, customers will see it as a gift.
Giving gifts is a powerful, well-used sales tactic. Social psychology’s rule of reciprocity means the receiver of your gift wants to return the favour. This can mean many things, including them buying something, a post on Instagram or something else.
Reddit is a perfect example of how stickers can help your business grow. They’ve only spent $500 on marketing, all of it in the form of stickers. In 2017 they were valued at $1.8bn – pretty cool eh!?
So, with that said, here are some ideas to get your creativity flowing.
1. Add stickers to orders
As stickers are such low-cost, putting them in with your products you’re sending to customers is a no brainer. There are good reasons Apple include stickers with their iPhone.
Putting your branded merchandise in customers’ hands can be really powerful. They’re more likely to remember your brand and become a loyal customer.
2. Use stickers for guerilla marketing
Guerilla marketing is a marketing tactic where you use unorthodox schemes to promote your brand.
There are so many ways stickers can kickstart a guerilla marketing campaign. We recommend Googling ideas – some are awesome!
Here is an idea to start. And it wouldn’t cost much more than £20.
This drinks brand has gotten 2 die-cut stickers and stuck them to the front doors of a bar, ensuring everyone who walks in will see their product. Pretty enticing, eh!
3. Run TikTok or Instagram giveaways
Social media giveaways can work so well. If you struggle to get enough visual content for your brand giveaways can be a perfect way to drive engagement.
Loads of brands use giveaways to build their social following, and custom stickers are among the best. They don’t cost much and have incredible visual appeal.
We hope these ideas have inspired you to search for custom stickers to help grow your brand. If you have any questions, please comment below, and we’d be happy to help.