Yep, that’s what you’re building on. Clean, empty, vacuum-sealed web space.
So what are planning to fill it with? Dust off that outline you made and start figuring out what’s going to appear on each of those pages. I’m not talking about graphic elements that will be consistent throughout your site, I’m talking about the rest…
Images! Do you need tables, charts, diagrams, pretty pictures, thumbnails, crazy fonts, animations, movies… Now’s a good time to figure that out. It can take a while to get the images you need. Maybe you need to buy images from a stock photography site such as Getty Images. Maybe you need to hire a photographer or an illustrator. Maybe you need to get that roll of film developed before you forget where it is.
Text! Writing content is usually the most time consuming part of building a website. The reason for this is twofold:
- People don’t often realize just how much writing is involved. Look at the number of pages you have in your outline and figure that it’s going to take you around an hour per page. If your website is an informational resource, this number may become much higher.
- Web writing is different from the day to day writing that most people are accustomed to. Users don’t really read webpages, they scan them. Your content should be concise, punchy, active and exceptionally well organized.
Be sure to make appropriate use of lists and headings. Not only will these help readability, but placing the right text in a heading tag will help the search engines find your website.
Remember that your website is a direct reflection of you. In other words, don’t skimp on the editing time or you may look foolish down the road. Edit your content at least twice. Try to find someone else who will look it over, as well. Other people will catch mistakes that you managed to overlook.
Remember your audience and the light you want to present yourself in.
I have to say it once more… Remember to edit and then edit again.